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Ecocampor
Case Study
Ecocampor, a manufacturer of custom RVs from Foshan, China, sought to expand their market reach into the United States. With a solid presence in Australia and China, their goal was to enhance brand visibility, increase traffic, and generate more leads in the competitive US RV manufacturing market.
The collaboration with Growth Winner aimed to elevate Ecocampor’s online presence and directly compete with established industry players like Black Series Camper. The comprehensive strategy involved a website overhaul, targeted content creation, and strategic SEO enhancements.
The Client
Ecocampor is a leading manufacturer of custom RVs based in Foshan, China, specializing in camper trailers and caravans.
Some of their main products categories are:
- Off-Road Camper Trailers
- Off-Road Caravans
- Truck Campers
Ecocampor had established a successful business in Australia, China, and a few other countries but wanted to expand into the US market.
They came to us to help them increase their brand visibility, traffic, and leads, to win more clients in a competitive RV manufacturing market.
The Plan
Our plan for Ecocampor was to increase revenue and traffic by improving their online presence and targeting their main competitor, Black Series Camper. Our goal was to increase their visibility in the RV industry and bring them in front of RVers and RV dealers in the US.
We identified a gap in the RV industry where there was a lack of relevant content for RVers. To capitalize on this, we created informational content that resulted in increased traffic and generated more leads by attracting potential customers.
In short, our plan was to increase revenue and traffic by revamping the website, creating valuable content, improving search engine rankings, and building credibility through press releases.
The Execution
1. Website Audit
At the beginning of the project, we conducted a comprehensive website audit to identify any technical, keyword, content, and performance issues on Ecocampor’s website. This audit helped us determine the areas that needed improvement and set the foundation for a successful campaign.
4. Schemas Implementation
To further improve Ecocampor’s SEO rankings and enhance their online presence, we implemented Rich Schemas like Video Schema, FAQ, Logos, etc. These Schemas helped search engines better understand the content on the website, resulting in higher search rankings and increased visibility.
6. Press Release
Our Press Release strategy was designed to generate maximum exposure for Ecocampor’s products and latest developments. We created engaging and informative press releases, highlighting new product releases and updates, and distributed them to relevant publications and media outlets. This strategy helped Ecocampor gain valuable backlinks, increased brand awareness, and established them as a leading player in the industry.
2. Website Redesign
When Ecocampor approached us, their website was outdated and didn’t reflect the modern design aesthetics of their products. We used our expertise to create a visually appealing website that showcased their products in the best possible way. The new website was optimized for search engines and had a user-friendly interface that enhanced the user experience.
3. Content Creation
We conducted extensive research and recognized that RVers were struggling to find relevant content to solve their problems. Therefore, we started publishing informational content that provided value to their target audience. This content not only improved Ecocampor’s SEO rankings but also helped them establish themselves as thought leaders in the industry.
4. Schemas Implementation
To further improve Ecocampor’s SEO rankings and enhance their online presence, we implemented Rich Schemas like Video Schema, FAQ, Logos, etc. These Schemas helped search engines better understand the content on the website, resulting in higher search rankings and increased visibility.
5. Link Building
Link building is a crucial component of any SEO campaign, and we emphasized it greatly for Ecocampor. Our team implemented a comprehensive outreach campaign, connecting with webmasters and acquiring high-quality and relevant links that increased Ecocampor’s online authority. We also did Press Releases once in two months, announcing new product releases, and highlighting Ecocampor’s latest developments in the industry.
6. Press Release
Our Press Release strategy was designed to generate maximum exposure for Ecocampor’s products and latest developments. We created engaging and informative press releases, highlighting new product releases and updates, and distributed them to relevant publications and media outlets. This strategy helped Ecocampor gain valuable backlinks, increased brand awareness and established them as a leading player in the industry.
The Results
768%
Traffic Increase
2500+
Inquiries
$5.6M
Revenue Added
LINK BUILDING STATS
7575
Total Emails Sent
3870
Unique Prospects Reached
141
Links Acquired
Example Links
We’re delighted to say that this translated into BIG revenue gains.
Tom, the Marketing Manager of Ecocampor, has said:
"The traffic to my website has been on an upward trend because of Umar's hard work in recent months."